A series of spaces that invited participation, sparked competition, and connected fans with golf in new ways, all while embedding charitable and grassroots partnerships throughout.

From physical gameplay to tech-led interactivity and high-touch hospitality, the experience was about transforming moments into memories, including long putts and mini golf raising funds for charity, VR swing analysis, console gaming, and child-friendly play zones.

The experience combined play, purpose and performance to offer something for every type of fan — from families and first-timers to lifelong golf lovers.