A zoetrope inspired immersive environment was created in the Roundhouse for BFI Luminous Gala fundraiser, welcoming over 400 high profile guests. The project involved creative collaboration, site visits, design and visualisation including 360 VR environment and animation to ensure high quality design and production of an immersive space at maximum accuracy. The space included surround-sound, dozens of suspended screens arranged in a 360-degree formation, and a choir encircling the space to immerse guests in an emotive journey.