From art direction to delivery, I worked on DECON campaign – that uses a direct tone of voice to help firefighters understand the dangers, and a disruptive visual style with distinctive brand identity that helps them literally see the danger and avoid it. The campaign launched with a virtual event streamed to fire stations across the UK. Following the launch event, firefighters were directed to a dedicated website to download training materials such as films, leaflets and presentations. In-station activity including variety of campaign materials such as posters, stickers and giveaways was supported by a social media campaign showcasing DECON content.