FBU required a fresh recruitment experience to connect with the next generation of firefighters and grow the union. As a result, a new creative platform was developed that could work across all member communications – Safer, Stronger, Together.

Safer, Stronger, Together was brought to life through a clean and bold design approach that focused more on the relatable, human side of the union. The new brand was activated through compelling, human storytelling online, in print and through film for in-person recruitment sessions.