Working as creative lead for UAE National Day 51 guest experience spaces and building on the creative concept of ‘Celebrating the spirit and space’ - we set the celebratory tone of the occasion, guests were immersed in the UAE's heritage from the moment they arrived at the iconic brutalist architecture of ADNEC grandstand. A series of gallery-style spaces were created, with draped screens of vintage photos, soundtracks of regional music and historic recordings and interactive video elements, which encouraged guests to explore their history at their own pace.