A second edition of social innovative space ‘The Exchange’ driving positive difference to the live of UAE residents and citizen was created, two years after its first interaction in 2020. Building on the successful delivery of brand and environment in its first edition – this year a full set of refreshed brand guidelines and environment approach was designed. From branding to layouts – social media to environment graphics – innovative space planning to visualisation, a series of versatile spaces were designed that drove connection and conversations between guests, ranging from workshop and presentation spaces to a more relaxed lounge area.