Led the environment design in collaboration with creative and production teams to deliver ICC T20 Launch including multiple activations and a meet up with team captains. The Tower Bridge London Road was designed to set a tone of voice to represent a more urban, inviting and friendly side of cricket. To make the community-generated experiences, local performers, artists and food vendors were engaged in each city to showcase their connection to the cultures that surround cricket around the world, and visitors were introduced to cricket through accessible Skills Challenges.